What do you do after a sudden career shake-up? If you are Tony Bice, you build one of the most forward-thinking mortgage broking businesses in the country.
In this powerful episode of Humans & Finance, Tony shares how he combined mortgage broking with general advice for life insurance to create a high-impact, dual-income business model—and why it is working so well for brokers around Australia. But Tony’s journey was not handed to him.
Tony began his career in finance at Commonwealth Bank, rising through the ranks before facing a sudden redundancy. Rather than stepping away, he stepped forward—transitioning into mortgage broking and later integrating general advice life insurance as part of his client-first approach. His business has flourished ever since, driven by passion, resilience, and smart strategy. For over 22 years, Tony Bice has been a pivotal figure in Australia’s finance industry, expertly guiding clients to their dream homes and investment properties as the Director of First Choice Mortgage Brokers and Finance Made Easy.
In this episode, Tony reveals:
- How to grow your business with an additional income stream.
- Why offering life insurance strengthens client relationships and increases retention.
- How the general advice model provides a compliant, scalable alternative to full advice and complements the loan process.
- The risks of referring clients away—and how keeping insurance solutions in-house safeguards your business.
Why this matters now:
As a mortgage broker, you are not just arranging loans—you are helping clients take on significant debt. Under NCCP obligations, there is an implied duty to consider the client’s ability to maintain loan repayments in the event of death, illness, or injury. Ignoring this creates potential compliance risks and exposes your business to reputational damage—or even litigation. By having a simple, streamlined general advice insurance model in-house, you:
- Protect your clients when they need it most.
- Strengthen your compliance position under NCCP.
- Reduce reliance on external referrals (and avoid gaps in service).
- Build a sustainable, long-term business.
Who should tune in:
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Brokers who do not currently offer insurance and want to unlock a new revenue stream.
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Brokers who refer to financial planners but want more control and efficiency
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Brokers already offering full advice life insurance but want a simpler, cost-effective model.
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Brokers using general advice but lacking strong licensee support and structure.
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Brokers ready to follow Tony’s blueprint—just like 20+ others who have already done so over the last 24 months with great results.
Bonus: This is just the beginning
Tony’s episode kicks off a 12-part podcast series from Humans & Finance, designed to walk mortgage brokers through real-life case studies, one step at a time, on how to integrate insurance solutions into their businesses—with insights from top-performing brokers and risk industry leaders.
Coming up next: the story of Simon Norris, a mortgage broker who followed Tony’s path and is now achieving outstanding results under the general advice model.
Click on the Photo below to start listening to the story!
